What is Power Business Intelligence
- Amruta Bhaskar
- Nov 23, 2020
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Every business market is unique, and it has its complications and challenges. Their customers are diverse with clearly defined budgets, plans, and goals. Hence, businesses adopt different selling & marketing methods to offers various services and products.
In any business, systems generate a wide variety of data in the size of terabytes, petabytes or some cases exabytes. Businesses analyze this data and create actionable information (decisions) and the entire process is called Business Intelligence (BI). It is quite evident that the company’s success relies on these decisions that derive from business intelligence.
BI is an ever-growing technology dominating all businesses across the world. BI services are very much successful in ensuring a personalized experience to the customers. BI Services are widely diversified and businesses are leveraging the potential of this technology. One such technology is Power BI which helps to make complex business decisions.
Power BI is a new cloud-based Business Intelligence service provided by Microsoft and derived from its years of experience in relational databases like Access, SQL server etc. It is a business intelligence platform that allows businesses to clean and completely transform data into meaningful data. It thoroughly analyzes data and shares powerful insights.
The key features of Power BI include:
- The hybrid deployment support- which helps the business intelligence tool to connect to different sources of data and allows the automatic application of analytics to information by creating data subsets through the Quick Insights feature.
- Power Query- that allows integration and transformation of data into the Power BI web service. This data can be shared across multiple users and models for enhanced Data Visualization.
- The common data model-This allows the use of extensible database construction (schemas).
- The customization feature- It can change the appearance of the Data visualization tools and can also import new tools into the platform.
- The Power BI dashboard- can be embedded in other software products through the APIs.
- Complex data models-They can be divided into separate diagrams using the modelling view. Common properties can be set, viewed, and modified as per requirement.
- A popular feature on mobile devices is the Cortana integration, which allows users to query data verbally using natural language.
Power BI is a powerful business intelligence tool and is here to stay in the world of Data Visualization. It is this Business Analytics service by Microsoft in the world of Business Intelligence that has helped us connect seamlessly to hundreds of data sources and infuse life in our data through appealing dashboards and comprehensive reports.
As a whole, the business intelligence tool amazingly helps you connect various sources of data, clean it up and transform it into a data model for clear Data Visualization (graphs, charts etc.) And share it with other users within your organization.
Its advantages include:
- Reasonable cost for viewing the Power BI dashboard making this Data Visualization tool worthy of your investment.
- Easy learning if you are familiar with Excel’s Power Pivot and Power Query.
- As this Business Intelligence tool is powered by Microsoft, there is always help at hand for you to learn from and network with other clients in terms of tips and exercises.
- Easy and quick sharing of data across all systems like windows, android and IOS.