Hospitality Inbound Marketing Fundamentals and practices

Very Basics of Digital marketing (Inbound Part), Steps & methods used, Content Creation, Social Media Strategies

  • (5.0) , 9 students enrolled

Course Overview

This course is for beginners and Novice to digital marketing. We have used very easy to understand language so that non-marketers can also understand the meaning and various terms used in digital marketing. 

 

In this course, we will understand

 

• Meaning of inbound Marketing

 

• Methods & tools used.

 

• Content creation

 

• Social media marketing fundamentals.

 

If you are new to marketing, digital marketing, general hotel staff who wish to understand how the hotel can market themselves in this complex digital space, this course will help you to navigate your path.

What are the requirements?

  • • Basic understanding of marketing

What am I going to get from this course?

  • Fundamentals of Inbound Marketing
  • Difference between traditional marketing and inbound marketing strategies
  • Advantages of inbound marketing
  • Steps and methodoligies of inbound marketing
  • Tools used in inbound marketing

What is the target audience?

  • • Beginners to Marketing
  • • Hoteliers and hotel staff
  • • Digital marketing students

About the Author

CA with 15 Years of experience in auditing, finance and accounting. Currently leading a team of 50 finance professionals in Myanmar handling 17 hotels.

Course Curriculum

Introduction and Fundamentals of Marketing
5 Video Lectures | 00:13:24

  • Introduction
    01:02
     
  • Meaning of Marketing
    02:15
     
  • Traditional Marketing and its problems
    03:37
     
  • Meaning of Inbound Marketing
    03:18
     
  • Example of Traditional and Inbound Marketing
    03:12
     

Inbound Marketing Why and Fundamental concepts
4 Video Lectures | 00:30:24

  • Terms used in Inbound Marketing and Basic Concept
    07:13
     
  • Inbound Marketing - Fundamentals
    06:20
     
  • Why we need to focus on Inbound Marketing
    09:44
     
  • Inbound Marketing - Hotel Use Case
    07:07
     

Methodology of Inbound Marketing
4 Video Lectures | 00:30:51

  • Overview of methodology and steps
    05:10
     
  • Inbound Marketing for Hotels
    03:42
     
  • Why Blog and SEO are important
    10:40
     
  • Social Media Channels used in inbound marketing and their audience
    11:19
     

Inbound Marketing Steps after attarcting customers
3 Video Lectures | 00:18:23

  • Convert to Leads - Call to Action
    05:51
     
  • Convert Leads into Customers
    05:57
     
  • Delight
    06:35
     

Inbound Marketing - Basics of Contents
4 Video Lectures | 00:28:23

  • Overview of Various Contents
    03:47
     
  • Video, GIF, Poll as content
    03:02
     
  • Some tools to create good contents
    08:52
     
  • Social Media Marketing Strategies
    12:42
     

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